I run growth at Eddie AI, the AI assistant editor for video pros: pricing and revenue, paid and organic channels, creators, events and the systems underneath them. Most of what I build now is agentic: systems that write, review, ship and measure work every day, with a person setting the direction.
Moved Eddie from subscriptions to credit packs anyone can buy in a minute, tested a $15 entry pack against the $10 one, then brought subscriptions back for heavy users. Revenue is reviewed every week against a week-on-week growth target.
I source the creators, negotiate the deals with ad rights and a views bonus, get the videos published, then run the best ones as paid social. Alongside that: daily product walkthroughs and a recap for every show.
Moved the marketing site off Framer into a static Next.js site in git, so agents can ship changes daily. Every URL carried over and rankings held through the cutover.
A how-to guide for every language and editor, plus learn tutorials, written and reviewed by agents that publish daily behind a quality gate.
llms.txt, structured data and an MCP connector so AI assistants can recommend Eddie and use it directly, checked weekly against a 40-prompt answer panel.
One channel among many, chosen on purpose and run end to end: which shows earn the trip, where the booth sits on the floor, who staffs it, and the outreach before and the follow-up after. Five shows in 2026; awards at three.
Rebuilt attribution so every signup has a source, then tested the funnel: a new home page and a $15 entry pack.
A Claude orchestrator reads the daily growth report across Meta, Google, ChatGPT and LinkedIn ads, builds the fixes it suggests and merges them when CI passes. Spend guardrails pause any campaign that burns budget without a purchase.
Mapped what customers actually ask the support bot to find the gaps in the help center, retired the outdated articles it was quoting, and shipped a self-serve cancel flow with a retention offer.