Ikramul Hoque Rayan is the co-founder and CBO of Head Gear, an e-commerce brand that sells unique caps online. Head Gear started with just 12,000 taka in capital after spotting a gap in the Bangladeshi online market. According to the episode description, it generated more than 1 crore taka in revenue in the year before this episode (March 2024), and on February 29, 2024 it sold more than 20 lakh taka worth of goods online in a single event.
In this episode Ahmed Fahad talks with Rayan about how to build a niche e-commerce brand in Bangladesh and beyond, and how Head Gear grew quickly in a saturated market. They start with a background in the garment industry and the launch of Head Gear, then go through brand growth and marketing, the steps to launching a brand, sales tactics, and whether to sell through your own website or a marketplace. Rayan also talks about lessons from past failures and his vision for the future.
What the conversation covers
- A background in the garment industry
- The launch of Head Gear
- Brand growth and marketing
- Steps to launching a brand
- Marketing and sales tactics
- Selling on your own website versus a marketplace
- Lessons from past failures
- Vision and future goals
- Final advice for startups
The conversation is in Bangla.